European Sales Group

Your dedicated partner in accelerating B2B commercial development in Europe.
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Our mission? Activate your commercial potential through integrated support, designed to optimize each stage of your sales process and become a Optimal Sales Machine :
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Customized development of your commercial strategy to achieve your goals
Optimization and automation of your sales processes for maximum efficiency
Data-driven solutions and outsourced multi-channel prospecting to generate highly qualified appointments and leads
Training and continuous development of your teams to maintain high performance

Discover European Sales Group

Your dedicated partner to accelerate B2B business development in Europe.

Our mission? To transform your potential into tangible sales power by providing an end-to-end solution, from the strategic definition of your campaigns to the generation of highly qualified appointments.‍

Our SDRs are not only trained and passionate, but also fully dedicated to your account. They use our tools to design a tailor-made prospecting campaign, thereby ensuring the achievement of your growth objectives.

Your challenges addressed

A comprehensive approach to meet your B2B business challenges

Structuring your Sales Machine

Give your sales force the right tools and processes to reach their full potential. With an optimized organization and fluid workflows, transform your commercial efforts into a powerful and scalable machine

Develop your New Business pipeline

Identify the most promising opportunities and convert them into qualified appointments through an ultra-targeted strategy. Our solutions allow you to maximize each commercial interaction and boost the creation of value for your business.

Optimize
your conversion rates

Each stage of your sales cycle deserves to be a performance driver. By identifying the points of friction and maximizing the impact of your campaigns, we help you transform your leads into measurable successes

Align and grow your teams

Your teams are at the heart of your success. We promote synergy between your key departments while strengthening skills with continuous training, to guarantee sustainable efficiency and concrete results.

100% integrated support for an efficient Sales Machine

4 pillars covering the commercial function value chain

Optimization of commercial performance

Full audit of your processes and KPIs, identification of priority actions and implementation of concrete recommendations. Our Sales & ReVops experts work to improve your tools and processes with measurable results.

Outsourcing commercial prospecting

Maximize your sales force by outsourcing your B2B prospecting operations. Our tailor-made solutions allow you to quickly generate qualified appointments, while optimizing your commercial organization.

Automated B2B lead generation

Thanks to digital outbound, scraping and scoring techniques, we set up automated and creative mechanisms to continuously generate qualified leads to feed your Sales teams.

Training & development

Support your teams with training programs on sales processes and the optimal use of tools. Our training courses ensure a sustainable increase in skills, for improved performance in the long term.

Our expertise

Audit Sales & ReVops

Precise targeting of leads via LinkedIn, data enrichment, CRM qualification, and AI scoring to refine our approach.

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Business experts

Integrate a part-time expert to manage the function and generate a measurable impact on your growth or opt for a package, with clear milestones, and defined deliverables.

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Data Scraping

Precise targeting of leads via LinkedIn, data enrichment, CRM qualification, and AI scoring to refine our approach.

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B2B List Building

Construction of targeted prospect list, personalized according to activity, location and job title for tailor-made campaigns.

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Targeted Content

Development of scripts and impactful messages via email sequences and via social selling such as LinkedIn for effective communication.

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Multi-channel prospecting

Cold calling, email sequences, and social selling for maximum reach with services for qualifying your outbound leads.

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Analysis & Optimization

Real-time performance monitoring thanks to advanced dashboards for a constantly refined prospecting strategy.

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Our stack of tools at the service of commercial optimization

We master the best tools and technologies to cover all of your company's commercial needs: from lead generation to customer relationships, including automation, no-code, sales enrollment and performance management.

A complete suite of solutions to support your journey

Audit

of your business processes and analysis of your KPIs in order to identify priority and quickly actionable measures

Deployment

recommendations by a Sales & Rev Ops Consultant working on your tool stack and processes on a mission or at a fixed price

Dynamization

using our prospecting outsourcing and B2B lead generation solutions, to quickly reap the benefits of your optimized organization

Formation

from your teams to sales processes and tools in order to maximize your commercial efficiency over time

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Why European Sales Group?

Transparency

Clarity guides every stage of our partnership, with a hybrid and personalized business model that focuses on total transparency of our operations and results.

Adaptability

By combining agility and sectoral customization, we adjust our business model and our solutions to fit the unique characteristics of your market and meet the evolution of your needs

Result-driven

Your goals define our success. Our approach, guided by tangible results, focuses on qualitative sales meetings, targeted lead generation and the promotion of sustained growth.

Our references

Discover our best success stories.

Restructurer et optimiser le reporting commercial d'une startup en hypercroissance

Un cas client d'un SalesOps en mission.

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Accompagner la stratégie go-to-market d'une start-up dans un contexte de levée de fonds

Un cas client d'externalisation de la prospection commerciale pour une start-up.

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Fédérer les départements autour de l'expérience client et internaliser la fonction Sales Ops

Un cas client autour des bénéfices de la fonction SalesOps.

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“The support of Fabien in Sales Ops in Residence was invaluable to us. He has successfully completed various process optimization projects in our Marketing, Sales & Customer Success teams. I would definitely recommend Sales Ops in Residence.”
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- Tanguy from Grandmaison CRO @BetterWay

“I was skeptical about outsourced SDRs because I had never had good experiences before. However, European Sales Group stands out for its unique model and approach. Today, we are delighted with the contribution of Bérénice, who is 100% dedicated to our company and who has been able to perform from the first week in a sector she did not know. We plan to expand our outsourced SDR team in the coming months because the service allowed us to close 12% of the appointments sent in one month.”
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— Geoffrey Bereyziat Co-founder & CRO @Hedg.

“We have been using the services of European Sales Group for over 6 months.
Indeed, with 4 detached SDRs, we have succeeded in entering new sectors of activity and relaunching some of our dormant opportunities.
At the end of the year, we managed to reactivate nearly 10% of our proposals and generate an additional turnover of more than 400K € for a team time divided by 2!”
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— Laurent Maltese CRO @EDG

“Our partnership with European Sales
Group allowed us to very quickly create qualified leads and support the pipe generation effort for our sales teams!
Rigorous, professional and responsive: a very good cocktail to consider a long-term partnership in delegating our telephone prospecting!”
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- Grégory Amar, General Manager @lesBigBoss

“Corentin accompanied us for 2 months 2 days a week to optimize our commercial reporting. His intervention helped us achieve our business goals while continuing to grow.”
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— Amaury de Larauze, Co-founder & CEO @Kiliba

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FAQS

What types of businesses can benefit from our B2B lead generation services?

Our services are tailored for B2B businesses of all sizes seeking to accelerate their business development in the European market. Whether you're a fast-growing startup or an established enterprise aiming to expand your customer base, our expertise in outbound prospecting is here to support you in achieving your goals.

How do you ensure the quality of the leads generated?

We combine comprehensive market analysis with advanced technologies and highly qualified SDRs to target and engage prospects relevant to your business. Our processes include rigorous lead qualification, ensuring that only the most promising leads are delivered to your sales team.

Can you integrate your processes with our CRM tools
existing?

We seamlessly integrate directly into your CRM and your team's calendars based on your availability. Our team collaborates with you to ensure that our prospecting processes align perfectly with your existing systems and workflows, facilitating a seamless transition and maximizing efficiency.

How will we measure the success of our lead generation campaign?

We design our strategy in alignment with your jointly defined KPIs at the start of the campaign. You will have access to detailed reports and dashboards offering real-time analyses of campaign performance. Additionally, we organize regular reviews to discuss progress and make any necessary adjustments to the strategy.

What criteria define that a meeting is qualified?

A meeting is considered qualified when we have identified and engaged a prospect who precisely matches your ideal customer profile. We ensure that the prospect has shown a genuine interest in an offer similar to yours and meets all your eligibility criteria. The prospect must have confirmed their availability for a thorough exchange, thus guaranteeing you a commercial opportunity with high conversion potential.

The challenges of commercial performance

19%

3X+

200k€

12%

Discover European Sales Group